WHY DO CLIENTS CHOOSE YOU?

Your business won’t grow when you blend in because no one can buy a secret.

So how do you stand out?

It all starts with creating your core business message.

Core = foundation.

Core = heart.

Core = what your business is all about.

Your core message is truly the foundation of your business.

Because without your core message – something you believe, what you stand for, what you help clients achieve – you blend in.

Without a core message, marketing will be hard. (Really hard.)

You’ll sound like a me-too poser and no one will believe in you…

…because you don’t actually believe in you.

I want to help you bravely step up to the mic and tell us why you.

Make us believe in you. (But first, you must believe in you.)

This is how you attract clients quickly.

And today we’re going to focus on the value you bring to the table by answering this question:

WHY YOU?

Often when I ask business owners ‘WHY YOU’, I’ll hear a list like this:

I care deeply for my clients and I provide great client service.

I follow up immediately with my clients.

I go above and beyond for my clients.

I help clients uncover their true potential.

I help clients dig into the root cause of their pain.

I am a certified/licensed XYZ (attorney, financial planner, coach, consultant, etc…) and I have over 10 years experience.

Here’s the deal – none of those statements will make you stand out.

NONE.

Why? Those are table stakes.

I want you to push yourself harder. What problem are you solving? Why are your clients coming to you?

What are they up Googling at 3 am that you can help them with?

I guarantee they’re NOT Googling ‘someone who cares deeply for clients and provides great client service’.

EXAMPLE: WHY CLIENTS CHOOSE ME

OK, so I've shown you a bunch of ways NOT to talk about the benefits of your business so you're probably wondering how, exactly, do you create this? Here's an example of why clients choose to work with me:

• Get crystal clear on your message
• Consistently attract new clients
• Clearly describe what makes you valuable and different
• Get massive visibility for your business
• Become the recognized go-to expert in your niche

TODAY’S CHALLENGE

Write down the top 3 – 5 benefits your clients get from working with you in 10 words or less.

WANT MORE SUPPORT ON NAILING YOUR MESSAGE?

We have a (FREE) Facebook community for that! Click here to join over 200 business owners in Tame the Marketing Monster. Share your 3-5 benefits tagged with #secrettosoldout and I'll jump in to give YOU some additional feedback.

Stop blending in. Do the work to get clear on what you stand for and you'll discover how quickly your business will take off.

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