Episode #28: How To Prep For Running A Successful Facebook Ad Campaign

Want a front row, behind-the-scenes sneak peek into planning and running a successful Facebook ad campaign? Today, my client Annalicia Lynn is BACK to talk about everything we did to get her ad campaign ready…

… planning her videos

… reviewing her pages

… mapping her ads to her marketing funnel

… troubleshooting things when they didn’t go *quite* as planned

… BUDGET (typically the biggest question of all)

And more.

We are pulling back the curtain, sharing examples and details into the program launch for her Exercise 180 program.

And you get a front row seat to the entire process.

Buckle up – this one is GOOD, DETAILED and JUICY.

The VAST majority of my Facebook ad clients would NEVER EVER reveal this much detail. Annalicia is confident enough in her marketing funnel and her Facebook strategy to pull back the curtain…

… and you get the benefit of her transparency.

We’re sharing it all on today’s episode of The Marketing Funnel Show.

Biggest Show Takeaways:

Background on Annalicia
Annalicia describes her experience with Facebook ads in the past (spoiler: she knows how to run them herself… and yet still wanted support)
Describe the process to get ready to run ads (from scratch) – this was a BRAND NEW offer so there was a lot of pre-work that had to be done including:
Identifying audience pains
Planning warm up content
Planning invite them in content
Planning your bottom of funnel content
Making sure ad content worked WITH Annalicia’s funnel
Reviewing all the marketing funnel emails so that they worked with the Facebook ads we planned
Reviewing your sales pages so that all the Facebook ads would work WITH the full marketing funnel and get her audience ready to buy
Auditing your marketing funnel pages to ensure your facebook ad pixel was installed correctly and working so we could target correctly her audience (this is KEY to making your ads work)
Talking about the RIGHT audience to target and following the 3-step ad process
BUDGET talk – how much, and why
Want to know if Facebook ads are right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know if you’re ready to dive into the world of Facebook ads.