When I say the word funnel — marketing funnel, sales funnel, or just plain old funnel — what comes to mind?
Do you think about pushy, overly salesy, super hype-y marketing that you want no part of?
If you do, it’s no wonder!
The way the gurus teach about funnels has always felt yucky and off to me. The impression you get it that a funnel is either designed to maximize fear of missing out so you can slide into your audience’s wallets, or it’s some machine-like process that you crank everyone through with the ONLY goal being to trick them out of their money as quickly as humanly possible.
Some tactics create confusion, overwhelm, and a feeling of total and complete inadequacy — intended to leave your audience feeling like they have no choice BUT to buy.
ICK!
I don’t know about YOU, but that is NOT how I want to build my business.
What if creating a marketing funnel was about serving your audience instead of tricking them?
What if you created a funnel in a way that thrilled your audience because it felt personal, relevant, and helpful instead of sleazy and overwhelming?
What if you had a funnel that worked so well that it also gave you peace of mind in your business?
Where you could Profit Without Worry?
It’s 100% possible. Together, you and I can take back the F-word. So, let’s talk about HOW.
Biggest Show Takeaways:
#1: Create with the intention to serve
#2: Be in this for the long game — build a community
#3: Be clear on the golden thread that connects your marketing funnel to your audience’s pains and desires
Want to know which marketing funnel is right for you and your business? Take this free and easy quiz, and in less than 5 minutes, you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode: