I’ve got to admit to a major bias towards quizzes… I LOVE them. Yep, I’m the sucker that’ll take a quiz to find out which Harry Potter character I am… my ideal brand archetype… which vacation spot I am… whatever. There is something so enticing and irresistible about a quiz… and I’m not alone. There is some major psychology behind this and when you do your quiz right, it can be a powerful way to attract and engage your audience…

Biggest Show Takeaways:

• Let’s talk different types of quizzes
• What is the psychology behind quizzes?
• Why are quizzes so irresistible?
• Theory of Narrative Psychology – cliffs notes breakdown so we can use it in our own marketing
• 3 questions people want to answer when they take a quiz
• Quiz platforms you can check out
  • LeadQuizzes (this is the platform I use, and that’s my affiliate link because I love it so much… but there are 2 great options for you to check out below too!)
  • Interact
  • Thrive Quiz Builder

Links mentioned in this episode:

• Marketing Personality Quiz: https://quiz.leadquizzes.com/q/Ovb2Fs
• Marketing Funnel Quiz: https://www.michellelevans.com/marketing-funnel-quiz/
• LeadQuizzes (this is the platform I use, and that’s my affiliate link because I love it so much… but there are 2 great options for you to check out below too!)
• Interact
• Thrive Quiz Builder