As a business owner you worry about how to attract more clients.

Here is part 3 of a HUGE list I compiled of 103 super tactics you can use to attract more clients and catapult your business growth. Some of these marketing tactics are well-known, while others might be less well known, or overlooked. 

Today I am sharing the final part of the list with you.  And please, don't forget my word of caution, though: don’t try to do them all.

Instead, find the handful of tactics that feel right for you and your business and then execute well. Before long, you’ll figure out the fastest way to marketing success for your business and have clients chasing you.

Flyers & On-The-Ground Marketing

Old-school marketing can really help you stand out from the crowd and be memorable. One of my favorite recent stories is from Humans of New York about a dog walking business. The owner decided one day to leave his job of over 13 years and start this dog walking business. Dressed in a military-style uniform and hit the streets with borrowed dogs. That resulted in five new clients the first day.

Old-school marketing can work well.

72. Post flyers at local businesses/coffee shops/apartment complexes

People do it because it WORKS. Denise Duffield-Thomas, successful internet marketer, was a guest on my podcast and told the story of hanging flyers around her hometown when she first got started.

Things don’t always have to be high-tech to work. Just visible to potential clients.

73. Create a sign to hang over your business/at the street

Got a storefront? Or a window that people can see? Use that valuable real estate to let people know about your business.

A couple months ago, I hired a photographer and went to his office location… only I couldn’t actually find his office. It was hidden among a bunch of other offices. I wonder how much business he’s missing out by not having a simple sign.

74. Hire someone to stand on the street corner and wave a sign

You probably see these all the time for furniture, oil changes, school car wash fundraisers and even tax returns. Hired help standing on the corner to get your attention.

If your business relies on foot traffic, this may be a great way to get some new potential clients to stop by your business.

Pinterest

Is your business more of a visual experience? Or could it be? Then Pinterest might be the place to get discovered and connect with new clients.

75. Share content

Pinterest can be a great way to share blog posts, how-to tutorials, recipes, movies, playlists, apps and more. The visual nature can often grab potential clients even more than a well-crafted blog title. Think of ways you could share your content via Pinterest with engaging and relevant pins.

76. Share product images

Pinterest is PERFECT for anyone with a physical product. The very visual nature of Pinterest lends itself well to showcasing your product in use. Invest in high-quality, engaging photography of your products and create pins that attract your ideal clients.

Retargeting

Have you ever visited a website, looked at a product or service and suddenly you see a similar ad following you around the web? That’s retargeting.

Retargeting can be very powerful to bring people back to your site. There are many great services such as AdRoll, PerfectAudience, Retargeter, Bizo and more.

Hubspot offers a great beginner’s guide to retargeting here.

77. Retargeting website visitors

If someone visits your website, it’s likely they are interested in what you have to offer. Remind them of what they were interested in and a quick one-click way to get back to your website. Lands’ End and other retailers are BRILLIANT at this!

78. Retargeting people who’ve clicked on your ads

When someone clicks on your ad – via Facebook, Twitter, Google, YouTube, or other online property – they are interested in what you’re offering.

And oftentimes that potential client can get distracted before completing their purchase, sign up or whatever action you intended. Retargeting them immediately can be a very effective way to nudge them into completing the action.

79. Retargeting people who’ve clicked on your free opt-in

Anyone who has opted-in to your freebie can be a terrific candidate for retargeting. They’ve already gotten something for free from you – now you can offer them a ‘next-level’ offer with some sort of paid offer.

This is especially effective when done in conjunction with email marketing as you’re suddenly top-of-mind for these engaged potential clients.

Advertising

Advertising works. Today there are so many advertising choices that give you very targeted audiences who want what you have to offer.  The key is to find those advertising opportunities and get your message in front of potential clients.

Some examples include:

80. Google, Bing, Yahoo and other search engine ads

The various search engine ad platforms are robust and can be extremely targeted. It doesn’t matter if your offer is extremely targeted or very broad, these platforms will be able to find an audience that works for you.

It’s fast and easy to get started – and you can see results with just a few dollars of investment a day (and a compelling offer, of course).

81. Advertise in professional organization magazines

Got a product/service/program that is suited to a specific group of professionals? Find a related, well-read and well-respected professional magazine and advertise with them.

The magazine has already built up credibility with their readership, along with a limited ad platform within their magazine. As an advertiser you will be associated with the magazine and all the credibility that goes with that.

82. Advertise on professional organization websites

Instead of going the print/magazine route, you can go directly to the online route and advertise on professional organization websites. Many organizations offer very limited ad space on their sites, and if they have an engaged membership this may be the perfect opportunity to get your message in front of them.

83. Advertise in consumer magazines

Have a product that is more consumer focused? There is probably at least one magazine that has a perfect audience for you. Find a few that have a readership that matches your ideal client and test out ads to see which ones work the best.

84. Advertise on consumer websites

There are millions of potential websites you could advertise on to reach your potential clients. Do a quick search for advertising + your ideal audience to see what comes up in the search results.

85. Facebook ads

Love it or hate it, Facebook is the place over one billion people hang out and chances are high that your potential clients are there too.

Advertising on this broad-reaching platform is a great way to reach your potential clients. Facebooks offers many sophisticated targeting options to get you as close as possible to your ideal audience.

86. LinkedIn ads

If you want to reach professionals, LinkedIn offers a robust (and about to get even more powerful) ad platform to help you precisely target the audience you want to reach.

You can get all the latest advertising information directly from LinkedIn here.

87. Advertise with your local radio station

If you have a local business (or national business with a big budget) advertising can be a powerful place to connect with people driving and enjoying their radio station of choice. These tend to be broader and less targeted than some other advertising options, which may benefit your business depending on what you’re offering.

88. Advertise with your local TV station

TV doesn’t have to be expensive, and often local stations will offer great deals to businesses. One of my clients worked with an NBC affiliate to create a 30 second spot for less than $1,000. She could then use that TV ad wherever she wanted (including YouTube and her website).

TV is another broad advertising platform. Depending on your offer and audience, this can be a great way to attract local clients.

89. Put advertising on your car

Don’t discount the value of mobile advertising! This can be as broad as wrapping your car with advertising to as small as a bumper sticker. Getting the word out about who you are and what you offer can be as simple as a wearable billboard for your car.

Write a Book

If you are a service provider, professional or other expert, writing a book can open publicity and credibility doors that can catapult your business forward.

90. Write and self-publish a book

These days it’s easier than ever to publish a book. One of the fastest ways is to write and self-publish a book on a platform like Amazon.com (here’s an article from one author who’s self-published a few ways).

Gone are the days of writing book proposals and waiting for a major publisher to say yes. With all the tools available today, you can choose to publish a book on your own terms.

91. Pitch yourself to a publisher

The old tried-and-true method for gaining credibility in publishing is to go through a major publisher. Michael Hyatt, who began his career as a publisher and is now a best-selling author, offers valuable information on how to write a book proposal here.

Get Behind A Cause

If you have a local, national or international cause that is important to you that can be a great way to attract clients.

Clients often select businesses who share similar values as they themselves do. Select one or two that truly represent you and your business, then publically get behind them. Connect with local people who are also interested in that cause. Let clients know why you’ve selected the cause and why it’s important to your business. Invite others to participate in any of the following ways:

92. Organize a charitable event

There are many ways to get behind a cause, and organizing a fundraiser, food drive or general awareness event for that cause is a great way to connect with your community in a whole new way.

It’s also a good way to partner with other groups and businesses in your community to really make an impact on the charitable cause.

For example, you could organize a fun run, community event, food drive, pet supply drive, blanket drive, holiday gifts, back to school supplies and so much more.

Tip: banks are required by federal law to give back to their communities. If you’re looking for sponsors and co-partners, reach out to your local bank representatives to see if they have funds and/or people to help out.

93. Partner with your local radio station on a local cause

Work with your local radio stations to partner on a cause that’s important to their service area. It’s great to get the word out about the cause and awareness about your business’ involvement.

Many local stations have entire departments dedicated to finding, supporting and communicating the good works going on in each community.

94. Partner with your local TV station on a local cause

TV stations typically have sections of their news casts each month dedicated to supporting local ‘good causes’ especially as it relates to the health and well-being of their community service area.

Again, many TV stations have entire departments dedicated to supporting charitable events with broadcast coverage and more. Reach out to your local stations to see what type of causes they support.

95. Dedicate a percentage of your profits to charity

You can always take a percentage of your profits and dedicate them to a charity. For example, Target gives a percentage of their profits to local schools. Target says it’s on track to give $1 billion for education by the end of 2015.

As parents are out shopping for school supplies (and everything else Target carries), they feel good about choosing Target because it supports their local school.

Of course Target receives great publicity for their efforts. Dedicating a percentage of their profits helps their business AND schools across the country.

Direct Connection

Directly reaching out, being helpful and connecting with potential clients is another effective way to grow your business. For example:

96. Answer questions on message boards

There are many places online to find communities with your ideal clients. For example, Facebook groups, LinkedIn groups, Quora, About.com, blog post comments and many others.

Simply find questions, frustrations and concerns that people are posting and answer in a truly helpful manner. As you become well known, others will begin tagging you and proactively reaching out. This is a great way to build connections with potential clients, while also helping others.

97. Free teleconference ‘ask me anything’ session

If you have your own community – through social media, your client list, your email list or some other manner – you can host a free teleconference. There are many services like FreeConferenceCalling.com, FreeConferenceCall.com, FreeConference.com and others that offer free conference calls.

Simply let your community know the time and date of the session and invite them to join you to ask all their questions.

98. Free Google hangout ‘ask me anything’ session

Host a free Google hangout chat where your community can join you via free video conference. It’s a great way to answer questions, share information and connect with potential clients in a personal way. If you have a webcam, you can do a video chat so people feel like they’re really talking with you.

99. Follow up every in-person meeting with a LinkedIn connection + a handwritten note/postcard that says ‘nice to meet you’

Anytime you meet someone new – at a conference, networking event or local park – follow up with a nice thank you note and a LinkedIn connection request.

You never know when that person may need a product/service/program like what you offer. Staying in touch, in a low-key, no-pressure way can open the door to future business possibility.

Local Connection

Similar to a charitable event, having a visible local connection can bring new clients to your door. Here are a few examples:

100. Sponsor school events

Find out if your local school is hosting an event that may need sponsors. Examples could include a fundraising carnival, bake sale, car wash or more.

Even something as simple as allowing a school to post flyers in your place of business can go a long way towards attracting new clients.

101. Sponsor PTA events

Is your local PTA doing any events to support the school? For example, a book drive for the library or teachers?

Connect with the PTA, offer to support and help out and find ways to drive traffic back to your business. This creates a win-win all around for your business and the fundraising efforts.

102. Sponsor a local kids sports team

Kid’s sports teams are ALWAYS looking for sponsors to offset the team expenses. Soccer, football, lacrosse, basketball and so many others require big investments for equipment, safety training for coaches, travel, uniforms and more.

Your business name on the back of a jersey can go a long way towards encouraging local people to give your business a try.

Website

Finally, the last one is to simply make it easy to hire you. This sounds like a no-brainer… but many businesses actually make it pretty difficult to figure out how to buy from them.

Make it easy for potential clients to become actual clients.

103. Create a ‘work with me’, ‘shop’ or ‘store’ page on your website

None of the past 102 ways I’ve covered will help you actually get new clients if they don’t have a way to contact and buy from you.

Don’t overlook this simple page.

Make it easy and clear how your clients can hire you or all your outreach will not deliver clients.

Wow! What an amazing list!  Did you catch all three parts? Don't miss 103 Ways To Attract More Clients  and 103 Ways To Attract More Clients – Part 2.

The really amazing thing is that there are WAY more than only 103 ways!  What have I left off that you do?

Which of these are your favorite methods for attracting clients? Leave a comment below!

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