We’ve been talking a lot about your business core message in the last few posts. And that is special.  

As a reminder, here’s what we’ve covered:

—> The 3-5 benefits your clients get from working with you

—> Avoiding the business-killing sameness trap

Today, we’re covering what makes YOU so special.

You see, part of attracting clients is getting super visible. But it’s hard to be visible without a message that you uniquely own.

But before you jump into being super visible – via podcasts, speaking, advertising, guest blogging or some other means – it’s important to be really clear on what makes you special.

What makes you quirky? What gives your story spark? What’s an interesting nugget or tidbit that someone will connect with? What will interest people to want to listen to what you have to say?

For example:

Tidbit 1: I hate camping. With a passion.

Tidbit 2: I met my husband on match.com and we got engaged in 8 weeks (and married 9 months from the day we met).

Tidbit 3: A couple years ago, my neighbors called the cops when I had a bunch of friends over to play bunco.

I shared this recently in my webinar and interestingly each of these tidbits connected with people a lot. I had people sending me stories that were related (or trying to sell me on the benefits of camping – don't try. I really do hate it.)

What was fascinating was how people individually reacted to me as a human AND how that affected their desire to connect with me as a business person.

It’s so funny that in an hour-long webinar, the 3 minutes I took early on in my webinar connected so deeply with attendees.

And it’s led to clients, connection and laughs.

That’s what today is about for you.

CHALLENGE

Set your timer for 30 minutes and create a list of every story you can think of that covers any (or all) of these areas:

• What is a really embarrassing time in your life (in biz or outside of business) that you really don’t want to share?
• What are the last three things that really pissed you off?
• What are the last three things that you got really excited about?
• What are some of your favorite authors/books? Why?
• What are some of your favorite quotes? Why?
• What were the top 2 – 3 most defining moments of your life?
• Do you have any routines or rituals that mean a lot to you?
• What is/are your favorite hobby(ies)?
• What’s your favorite adventure you’ve taken in your life?
• Anything else interesting that comes to mind!

Getting visible and sharing interesting stories begins with remembering your OWN stories. Then paying attention to everyday life and finding nuggets to share that are uniquely your own perspective.

Come join over 500 business owners in our (free) private Facebook community. Let me know – was this difficult? Easy? Did you find yourself laughing or was this like going in for a root canal?

Getting to your core message takes a lot of work. But the payoff is worth it.

#SecretToSoldOut #MarketingStrategy #DoTheWorkToBeSuccessful

Take this fast and free quiz, then you can layer your personality, and your secret recipe on top of the right marketing funnel that is really going to support what a sold out business means to you.