Facebook ads are a-freaking-mazing when they work…

And frustrating as hell when they don’t.

Just this week I’ve talked to 3 people who were ready, willing and excited to hire me to do their Facebook ads BUT they weren’t ready…

… and that’s super frustrating when you’re ready to jump in and take advantage of the opportunity to get in front of a billion+ people on that platform daily.

So… if you’re thinking about diving into Facebook ads here are 3 keys you need before starting

Thing 1: Install your Facebook pixel

There are 2 ways to do this:

1. Watch this video where I show you EXACTLY how to find and install your Facebook pixel.

    

2. Use www.pixelmysite.com for your WordPress site. This plugin makes it fast and easy to get the pixel installed without any headache, hastle or tech know-how.

Thing 2: Start with giving

Be a giver first on Facebook.

If you go out with a ‘buy now’ or even a standard opt-in ad on Facebook, don’t be surprised if your ad costs skyrocket through the roof.

That’s because know one knows you!

Start with giving away things that your ideal clients really need to take that next step towards working with you. That could be a PDF, a quiz, a video, a blog post… something that starts off by giving some great insight, tidbit or info before you start asking for their opt-in details.

When done right, this is an amazing top of funnel strategy that will build an engaged audience eager for what you’ve got to offer next.

Thing 3: Know your audience

One of the hardest things for me when I’m talking about Facebook ads with a new client is when they don’t exactly know who they’re trying to attract…

… women age 28 – 58 is NOT a target audience!

If you don’t know your ideal buyer, spend some time talking with people whom you think are potential buyers.

Get to know their problems…

… current beliefs…

… what’s stopping them from working with you.

When you clearly know who your people are, what they believe and what is stopping them from working with you Facebook ads become an absolute goldmine because people will feel like you’re speaking directly to them.

Are YOU ready for Facebook ads? Take the quick quiz now —> https://www.michellelevans.com/facebook-ads-quiz/